Saturday, April 17, 2010

Double Double This This, Double Double That That...

What do you do when supersizing, doubling, and tripling becomes old news? If you're McDonald's, you create the Big Mac, offering your customers the chance to bite into two patties and three buns at the same time, or, if you're In-N-Out, you take your customer's boredom (or gluttony, you choose) one step further and create such monstrosities as the X by Y, offering X amount of patties with Y amount of buns (however, the company recently imposed a limit of 4 patties and 4 buns per burger).
And if tripling, doubling, multiplying, and adulterating your burger from the inside doesn't interest you, burger joints still have you covered. Lettuce buns, or "protein burgers" are sprouting up on menus nationwide from Jack In The Box to In-N-Out, and some chains even offer strictly Atkins Diet burgers that include only the patty and cheese.

But what do you do if you're not a fan of red meat, and although you love chicken tenders and chicken patty sandwiches, are sick of them as well? Why, head to Kentucky Fried Chicken to try their newest entree: The Double Down.


I'm not sure what I love more about the sandwich: the fact that it's a 'wich of two pieces of meat encasing more meat? Or that the first sentence on its KFC webpage declares, "The new KFC Double Down sandwich is real!" I am so glad that KFC wrote that because I was worried that it wasn't real-- that I was either so dehydrated and hallucinating, or that the company had developed a new policy making every day April Fool's Day. Feuf. It's a good thing the website told me otherwise. 
Dubbed "heart stopping" and "artery clogging" by critics, the sandwich consists of two boneless white meat chicken filets, two slices of bacon, two slices of melted Monterey jack and pepper jack cheese, and the Colonel's sauce.
Interestingly, the sandwich has only been available for sale at a limited number of KFC chains for the last two years as the company was testing its popularity with consumers. The good news is that, as of April 12, 2010, this sandwich is sold at every KFC nationwide! Also, according to their press release, KFC will donate the "unheeded" sandwich buns to food banks across the country, starting with the Dare to Care Food Bank in KFC's hometown of Louisville, Kentucky.


What will they think of next? A sandwich that consists entirely of patties, a.k.a. a slab of meat? Oh, wait, that already exists...

No comments:

Post a Comment